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Consumers Have Positive View

January 10, 2006

The Changes in U.S. Milk Consumption/New Milk Products study conducted by BuzzBack Market Research was developed in partnership with the Dairy Management Inc. (American Dairy Association, National Dairy Council and U.S. Dairy Export Council) and Dairy Foods Magazine to understand more about consumer attitudes and behaviors regarding purchase and consumption of milk and milk-derived products.
The study found that two-thirds of respondents drink milk at least three times a week, with 42% claiming to drink milk at least once a day. The top reasons for drinking milk were found to be health benefits and/or taste.
There seem to be no significant differences between females and males regarding milk consumption frequency, as well as no significant differences across age groups for respondents claiming to drink milk at least once a day.
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