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Jonathan Antin Launches Jonathan product

January 10, 2006

Jonathan Antin Launches
Jonathan|product
● Jonathan Antin, celebrity hairstylist and
star of Bravo’s hit TV series Blow Out,
introduced his hair care line,
Jonathan|product. The four-tiered collection
consists of shampoo, conditioner,
styling and finishing products.
Jonathan|product combines a
potent blend of purified, distilled and
botanical-infused “essential water”
with an innovative sugar derived surfactant
and sugar emollient systems.
The products are sulfate-free, vegan
(with the exception of Dirt, which contains
lanolin) and based on four different
types of “essential water” chosen
for their specific properties in the
aforementioned categories.
The Jonathan|product line ranges
in price from $18 to $26. The line will
introduce a unique styling product,
Redo, that extends the life of a day old
blow dry by making dirty hair feel
clean again while refreshing and
hydrating both hair and skin. A reformulated
version of Mr. Antin’s signature
styling aid, Dirt, will also be
available.
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