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U.S. Flavors and Fragrances

January 10, 2006


Driven by demand for aromatherapy products, the U.S. flavors and fragrances market is expected to reach $4.6 billion by 2009. Flavors & Fragrances, a new study from The Freedonia Group, Inc., a Cleveland-based industrial market research firm, presents changes, trends and demands of flavors and fragrances in the U.S. The study has forcasted flavors and fragrances demand in the U.S. to increase 3.5% per year to $4.6 billion in 2009.
Environmental fragrance goods will post above-average gains through 2009, due to strong advances in aromatherapy and household applications, as well as consumer desires for more complex and exotic fragrances. Various innovations in air freshener products designed to control offensive odors will also drive demand for fragrances. While candles experienced rapid gains during most of the 1990s, use has slowed in recent years as consumers continue to be enticed by advancements in other air freshener and deodorizer products.
Cosmetics and toiletries will also see above-average growth through 2009. Skin care products are expected to provide the best opportunities for growth in this market, reflecting expansion of the skin care market and the rising popularity of anti-aging products that generally require more fragrance to mask unpleasant odors from active ingredients.
Food will remain the largest market for flavors and fragrances, based on the widespread application of flavor materials in processed and convenience foods, bakery and dairy products, candy, confections and snack foods. The popularity of more authentic flavors will spur demand in this market and the further expansion of fortified foods—specifically in dairy products, candy and confection segments—will provide more opportunities because flavors are often used to cover up the tastes of minerals. More info: (440) 684-9600; pr@freedoniagroup.com; www.freedoniagroup.com.

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