Breaking News

Shiseido Takes

February 14, 2006

Shiseido Takes
Skin Care to China
l JAPAN: Shiseido Co. will start selling skin care “pharmaceuticals” in China in an attempt to keep in step with rival Japanese drug manufacturers. They will partner with Pharmalink, a pharmaceuticals wholesaler in Hong Kong, and will begin marketing a lineup of five Ferzea brand skin moisturizing products in Beijing, Shanghai, Dalian and four other major cities.
Regarding China as its most important overseas market, Shiseido plans to expand its cosmetic sales network there from 1,000 sales agents in September to 5,000 by March 2008.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level