Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  The Laundress Opens Flagship Store  •  New Anti-Aging Active at Silab  •  Innospec Attains Cosmetic GMP Certification  •  Herbalife Clears Another Legal Hurdle  •  Mary Kay Picks Location for New R&D Center

Obsession Refreshes Packaging Design

Published February 14, 2006
Related Searches: scent bar men Packaging
Post a comment
Bottle caps for both Calvin Klein Obsession and Obsession for Men fragrances now feature a more modern, translucent and tortoise shell look. The rich, chocolate brown cap is supplied by Augros; Baron & Baron reinterpreted the original cap. The new carton will feature a subtle, sophisticated, pearlescent finish, with liners that mirror the deep brown color of the caps.
“We wanted to retain the classic look of Obsession while updating the packaging to give it a richer, more modern look,” said Lori Singer, vice president, global marketing, Calvin Klein Cosmetics. The company is also updating and modernizing the packaging for Calvin Klein Etrernity.

blog comments powered by Disqus