The American Association of Cosmetology Schools (AACS) in partnership with Marianna Industries launched the “Create Professional” product line at AACS’ Annual Convention after several years of development. The line features shampoos, treatments, styling and finishing products in retail and backbar sizes. John Halal, a member of the AACS Board of Directors, led the project.
“To be successful, our graduates must be able to retail products, and it is our job to teach our students to recommend products,” said Mr. Halal. “This line encourages them to take ownership as they develop those skills, and we have developed a calendar of student-centered promotional activities to get students’ buy-in.”
The product line will also help fund AACS’ programs to promote cosmetology careers, with 50 cents from every retail size bottle sold dedicated to those efforts. The Create Professional line is currently available to all cosmetology schools. More info: (800) 831-1086; www.beautyschools.org.