“To be successful, our graduates must be able to retail products, and it is our job to teach our students to recommend products,” said Mr. Halal. “This line encourages them to take ownership as they develop those skills, and we have developed a calendar of student-centered promotional activities to get students’ buy-in.”
The product line will also help fund AACS’ programs to promote cosmetology careers, with 50 cents from every retail size bottle sold dedicated to those efforts. The Create Professional line is currently available to all cosmetology schools. More info: (800) 831-1086; www.beautyschools.org.