Body and facial moisturizers rank first and second, respectively. Women who use some type of skin care product reported using body moisturizers (77%), compared to 74% who use facial moisturizers.
“As consumer focus shifts to staple items that benefit personal well-being, skin care will continue to play an increasingly important role. More products are entering the beauty market and skin care is becoming more complex, so it is essential to ensure that consumers do not become overwhelmed or intimidated by product features and selections. Meeting this challenge will, in large part, determine which retailers and manufacturers will achieve the greatest success in the years ahead,” said said Karen Grant, senior industry analyst for The NPD Group’s beauty division.