Breaking News

Artificial Reality: Joico

March 9, 2006


● Artificial Reality, Joico’s new spring 2006 collection, combines the aggressive attitude of very short hair with the soft, romantic look of long locks in a single multi-dimensional coiffure. The line integrates cut, styling and color to expose and define the face-shape by structuring hair up and away from the cheekbones, or styling it over the brow. Sharp silhouettes are reinforced with hair accessories, such as headbands to sweep hair away from the facial architecture. Asymmetrical shapes suggest shattered versions of classical geometric cuts, as though viewed through a prism or broken mirror. Contrasting color also punctuates each style. Artificial Reality displayable imagery, technical demonstrations and supporting products are available now at all participating Joico salons.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017