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Joico’s New Formula Keeps Consumers True to Hue

Published April 11, 2006
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l Joico’s Color Endure is a three-step solution to defend, protect and nourish color-treated hair. Color Endure takes color preservation to an advanced level using an exclusive Multi-Spectrum Defense Complex found in the shampoo ($9.95), conditioner ($11.95) and leave-in protectant ($12.95). The line is scented with a blend of florals including tuberose, jasmine and violet, as well as amber and sandalwood. Mor

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