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April 11, 2006

Joico’s New Formula Keeps Consumers True to Hue

Joico’s Color Endure is a three-step solution to defend, protect and nourish color-treated hair. Color Endure takes color preservation to an advanced level using an exclusive Multi-Spectrum Defense Complex found in the shampoo ($9.95), conditioner ($11.95) and leave-in protectant ($12.95). The line is scented with a blend of florals including tuberose, jasmine and violet, as well as amber and sandalwood. More info:

Paul Mitchell Thickens Hair With Naturals

A new addition to Paul Mitchell’s Tea Tree line, Lemon Sage Thickening shampoo ($10.95) and conditioner ($11.95) are formulated to gently cleanse and condition. The combined natural extracts of lemon, sage, peppermint and tea tree prove thickness, strength and energize with a lemony scent. More info:

Nioxin Volumizing Reflectives Adds Volume and Maintains a Healthy Scalp

Volumizing Reflectives, a styling line with a two-pronged approach for creating volume for fine and fragile hair textures, is formulated with a thickening technology, BioAmp. The seven new styling products: Bliss Thermal Protector ($9.99); Root Lifter ($10.99); Bodifying Foam ($12.99); Liquid Sculpting Gel ($12.50); Thickening Gel ($12.99); Niospray, ($11.50) and Volume & Texture Crème ($12.99) are designed to add dimension to fine hair through a special combination of glyco-proteins and amino acids. More info:

Jonathan|Product Celebrates Sephora Anniversary with Mini Products

Coinciding with the brand’s first anniversary with Sephora and just in time for summer travel, Jonathan|Product is releasing of a limited edition mini set of the brand’s top-selling styling products. The best of ‘Blow Out’ line will contain mini versions of Dirt Texturizing paste, Create Volume thickening foam and Redo Freshen-up mist for hair and skin. The set retails for $26 and will launch at Sephora in May. More info:

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