ISRAEL: Super Sol recently began removing Unilever products from shelves following a recent contract disagreement with Unilever over higher margins and better terms of trade for the supermarket chain in 2006. Super Sol removed leading Unilever brands, including Dove, Beigel & Beigel, Click brand snacks and Telma brand mayonnaise. Super Sol took action after it received a negative response from Unilever Israel CEO Moti Keren about increasing Super Sol’s profits at Unilever’s expense.
Super Sol Takes Unilever Products Off Shelves
Published April 11, 2006
blog comments powered by Disqus