l A recent Energy BBDO (www.energyBBDO.com) study of global teenagers suggests that the teens consider parental relationships more important than peer relationships.
When teens in 13 countries in the Gen World Teen Study were asked to rank their relationships in order of importance, the majority said it is more important to spend time with their mothers than anyone else. Fathers were a distant second. Both parents outranked girlfriends/boyfriends, best friends, close friends,etc. Nearly half considered their parents to be friends.
“This generation is closer to their parents than perhaps any before them,” explained study author Chip Walker, executive vice president and director of planning at Energy BBDO. “Cynics might suggest that this is because overworked parents have ceased to be authority figures in their children’s lives. However, our research suggests that the opposite is true.”
Walker noted that not only do parents provide the safe harbor teenagers need in an era of increasing violence and chaos, but evidence suggests this generation is more comfortable and trusting in authority. He said that teens today crave the boundaries and limits parents provide.
“We find a complex, emotional, and meaningful relationship where teens and parents respect and protect each other,” explained Mr. Walker.
l The 3rd Annual Cosmeceuticals conference will be held on June 8 and 9, 2006 at the Marriott East Side Hotel in New York City. Cosmeceuticals has been organized by the Strategic Research Institute in close cooperation with the advisory board, which includes Albert M. Kligman MD, Ph.D.; Harvey Gedeon, executive vice president, global research and development, The Estée Lauder Companies, Inc.; Alan Meyers, senior vice president, R&D, L’Oréal, USA; Janice Teal, group vice president, chief scientific officer, Avon; Navin Geria, vice president, R&D, Lederma Consumer Products; Tom Branna, vice president, editorial director, HAPPI magazine, Rodman Publishing; and Wendy Lewis, president, Wendy Lewis & Co. Ltd.
The conference will discuss global aesthetic trends, emerging regulatory developments, updated cosmetic regulation guidelines, high-performance anti-aging formulations, anti-itch properties of oat derivatives and self-adjusting pH/innovations in delivery systems, to name a few.
Two post-conference workshops will also be offered. They will cover patent peace of mind and claim substantiation, and information on access to the Asia/Pacific Rim (how to cultivate novel resources, technologies and partners).
Keynotes and distinguished dermatologists will include Jeffrey Dover, M.D., Dermatologist and SkinCare Physicians, Chestnut Hill, MA; Alan Meyers Ph.D., senior vice president, R&D, L’Oréal USA; John Bailey, executive vice president, the Cosmetics, Toiletries and Fragrance Association; Amy E. Newburger, M.D., founder, Dermatology Consultants of Westchester, voting member and expert consultant to