Eric Thoreux, president of Coty Beauty Americas, will deliver the keynote address at HBA Health & Beauty America taking place September 12-14, 2006 at the Jacob K. Javits Convention Center in New York City. His presentation, entitled “Brand Building Innovations,” will be on Tuesday, September 12, at 9:00 a.m. in the Special Events Hall.
“The fast changing retail and media environment is forcing all industries to rethink their pace of innovation, as well as re-assess what innovation is in a world where consumers have more control than ever”, Mr. Thoreux said. “In my HBA address, I will use examples from the fragrance, color and skin care categories to illustrate how brand building innovations need to go beyond the product itself to push the envelope of communication, distribution and get the attention of the consumer.”
His keynote will also provide insight into how companies now need to look at the consumer differently. More info: www.hbaexpo.com; Jay Gorga, 212-600-3322; E-mail: firstname.lastname@example.org.