Breaking News

Wet n Wild Joins Sun Safety Alliance to Keep Faces Fresh

July 10, 2006

Wet n Wild’s new skin care line, Fresh Face, has joined the Sun Safety Alliance (SSA) to raise awareness about the dangers of sun exposure. Wet n Wild’s membership with the SSA does not have an end date and will be renewed each year.
In its ongoing efforts to increase sun safety and superior skin care among teens, Wet n Wild will donate 1% of its annual Wet n Wild Fresh Face Skincare SPF product proceeds to the Sun Safety Alliance charity. Wet n Wild’s promotion team will also distribute flyers with helpful tips and advice for protecting skin from the sun, developed by the SSA, to consumers at all of their Beach Games events.
In return, the SSA will provide a DermaScan machine along with a DermaScan Technician to assess the skin health of consumers at several Wet n Wild Beach Games events, including The Longs Miramar Air Show in San Diego, October 13-15 and The Rite Aid Consumer Show in Louisville, November 11-12. The DermaScan is a machine developed to instantly screen a person’s skin conditions for sun damage, skin infections, pre-malignant cells, dry skin and excess oils.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.