08.07.06
Now, in addition to burning candles and spraying a hint of air freshener, you can rely on your clothes for an incredible scent experience. This month, Tide will launch Tide Simple Pleasures, a new detergent that incorporates naturally inspired scents, which imbue fabrics with a variety of captivating fragrances.
The detergent will be available in three distinct varieties: Vanilla and Lavender, Water Lily and Jasmine and Rose and Violet.
"The demand for fragrant candles, perfumes, and room fresheners proves that consumers are actively seeking out ways to incorporate scent into their lives," said Randall Chinchilla, external relations manager at Procter & Gamble. "Now, with the introduction of Tide Simple Pleasures, enjoying naturally inspired scents is as simple as taking in the smell of your favorite t-shirt. Clearly, this detergent will change the face of fabric care."
Tide Simple Pleasures is available at most retail stores nationwide. Manufacturer's Suggested Retail Price is $7.99 for 80 oz., $13.99 for 150 oz., and $17.99 for 200 oz.