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ECRU

August 17, 2006

ECRU New York’s Luxe Treatment
shampoo is specially formulated for parched or chemically treated hair and contains a concoction of vitamins C, B-5, E and retinyl palmitate, virgin coconut oil and soybean lipids to promote new cell growth, counter UV damage and provide antioxidants for protection. Luxe Treatment shampoo is available at select Nordstron department stores. More info: www.ecrunewyork.com.
l Pureology’s Glossing Mist shine spray is an ultra-light mist that repairs and intensifies color radiance and shine, while helping to maintain optimum moisture levels and prevent split ends. Anti-aging vegetable proteins help increase the strength of hair by up to three times, and an AntiFade complex of antioxidants and UVA/UVB suncreens help maximize color retention. Glossing Mist retails for $25. More info: www.pureology.com.

l Dermatologist Kenneth Beer recently introduced The Palm Beach Peel, a 20-item line that was first launched on Beer’s website and is now being shopped around to upscale department stores to carry. The line features ingredients such as self-heating bamboo crystals and coenzyme Q-10. Some of the products include A Retinol Recovery System, The Eye Rescue Those plagued with uneven skin tone, age spots or hyper-pigmentation can turn to The Fading Patch by Derma Pro, which uses a special blend of ingredients called Brightening Essence, combined with a targeted delivery system. The formula also contains softening and moisture-retaining ingredients to help soften and ease sensitivity. More info: www.dermapro.com.

l The Float’n Fire Fly Tooth Brush with Feet by Dr. Fresh features a new foot stand that allows for upright storage after brushing. The Float’n Fire Fly makes brushing fun thanks to a colorful light inside the handle that flashes, illuminating the themed character, sparkly beads, confetti and glitter floating inside. The action stops after 60 seconds, to let children know they are finished brushing. The brush’s nylon bristles help prevent microscopic cuts to the gums and bend back into shape. More info: lightyearsahead@sbcglobal.net.

l Derma E Natural Body Care has been awarded the 2006 Natural Choice Award, which recognizes high-quality product lines in the natural products industry from Whole Foods magazine. The publication’s retail audience determines recipients. Derma E also received the 2005 Top Service Supplier Award from Frontier Natural Products Co-Operative Distributors, which distinguishes companies of excellent service and for the achievement of the best record for processing and shipping orders. More Info: www.dermae.net.

l Jack Black launched three new
products targeted to problem skin. The 3-in-1 Clear Complexion Solution eliminates razor bumps, while 2% salicylic acid and lactic acid exfoliates the skin. All Day Oil-Control lotion ensures long-lasting oil reduction by controlling sebum production and absorbing excess oils and Pure Clean Daily facial cleanser dissolves dirt and helps prepare the skin for a more comfortable shave. More info: www.getjackblack.com.

l Softlips Raspberry with Green Tea Extract is the first of its kind to include skin nourishing extracts of green tea, evening primrose oil and pomegranate extract, which help provide lip health benefits such as
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