● CHINA: Avon Products (China) Co., Ltd. said that it has recruited more than 114,000 licensed sales promoters, and more than 31,000 additional applicants are in various stages of the certification process just months after the company was awarded the first direct-selling license.
“We are very pleased with the roll-out of our new business model,” said S.K. Kao, general manager, Avon China. “The high numbers of licensed sales promoters in such a short time reflects the great appeal of the Avon earnings opportunity in the Chinese market, enhancing our confidence in the future of our business in China. We also are very pleased that nearly 90% of our beauty boutiques have qualified to act as service centers under the government’s regulations,” he added.
Under the new model, the beauty boutiques now offer after-sales services (order pick-ups, product returns, credits, product trials, billing assistance, etc.) to sales promoters, and beauty consultation services to consumers, while continuing to sell products at retail.
“Our base of almost 5,700 beauty boutique owners provides one of the largest service coverage networks in China, and is the foundation of our business and at the core of our direct-selling model,” Mr. Kao said