According to the study, sales of professional hair coloring products reached almost $700 million in 2005. The nearly 6% growth was fueled by demand among consumers of all ages and genders. Baby boomers are flocking to salons, seeking a more youthful appearance. Also, popular techniques such as highlights and lowlights require a stylist and specialized products to achieve and maintain the look.
Salon styling product sales reached nearly $450 million in 2005, an increase of over 5% from the previous year. The steady growth during the past five years has been driven by innovative new lines and the use of multiple styling products to achieve trendy hairstyles. Styling and coloring products have evolved to meet consumers changing needs.
Among the other salon categories, shampoos and conditioners have experienced slower growth due partly to the proliferation of better quality mass market items. More info: www.klinegroup.com/Y357.htm.