Breaking News

IRI Uncovers Turning Point

September 8, 2006

l One-stop-shopping has clearly become an outdated term, since three-quarters of today’s consumers shopped in five or more channels this past year to meet their consumer packaged goods (CPG) needs, according to Times & Trends report, Channel Migration: A New Turning Point in Consumer Shopping Patterns, from Information Resources, Inc. (IRI). CPG channel migration has reached a crossroads as grocers are successfully maintaining market share, and supercenters are now gaining share from traditional mass merchandise stores.
Price and promotion are critical tools in the cross-channel battle for non-foods. Categories with strong cross-channel competition are typically high-ticket items where consumers seek deals, such as beauty and personal care. With the exception of healthcare products, consumers

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level