Breaking News

IRI Study Examines

October 4, 2006

Baby boomers represent a potential $43 billion opportunity as well as a challenge for today’s retailers, according to a new study, The IRI Baby Boomers Report: Understanding the Emerging Trends in Baby Boomer Spending from Information Resources, Inc. (IRI). At approximately 78 million people, baby boomers are one of the largest buying groups in America. The new report analyzes this consumer segment and uncovers new insights that empower retail and manufacturing executives to understand, benchmark and predict baby boomer shopping trends.
A few of the findings from the report that were driven by consumer panel data and analysis from IRI include: in some key categories, baby boomer shoppers are more likely to buy branded products than younger shoppers. Americans older than age 60 are leading the spending shift toward supercenters and as boomer segments age, their spending across food, beverage, and non-food categories can have significant differences, highlighting the need for retailers and manufacturers to tailor their marketing approach to each boomer segment. More info: http://us.infores.com/page/boomers_report.
For each of the 25 categories, the report includes an analysis of consumption and growth patterns by age group, the performance of private label in boomer shopper segments, boomer-driven product innovation, and channel shifting trends.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.