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Kao Expands



Published October 4, 2006
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TOKYO: Kao Corp. subsidiary Kanebo Cosmetics Inc. plans to expand its Chinese marketing network. The company expects sales in China to exceed $170 million by fiscal 2010.
The company will also boost the number of department stores that sell its products by 150% to 500, while the number of upscale drugstores will be raised to 1,000.
Kanebo currently sells the Aqua brand in about 200 department stores in China, which includes basic products such as beauty washes and lotions. The company plans to roll out two more brands that are sold in Japan.



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