EUROPE: Sales of natural & organic cosmetics are projected to surpass the $1.2 billion mark for the first time this year. European revenues have been increasing by more than 20% a year due to widening availability and strengthening consumer demand. Availability of natural and organic cosmetics is increasing in European retailers with some launching private label products.
Initially most demand for natural cosmetics was from consumers who suffered from ailments such as skin rashes and allergies, however demand has broadened in recent years. Many are are turning to natural products because of the functionality of natural ingredients and/or traceability of organic ingredients.