● Goldwell, a maker of professional hair care products recently launched a consumer-friendly line of styling products. Five styling segments were created to tackle specific hair concerns: volumizing, straightening, curling, and creating wild hair and natural hair. Each segment is clearly labeled with color-coded containers and a large letter representing its category. Three to five products are included in the segments and product retail for $14 to $18. First year sales of the line are estimated at $20 million.
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