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St. Ives

Published November 3, 2006
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● St. Ives. underwent a makeover when it introduced its Mineral Therapy line of body wash and moisturizer last month. The company redesigned and repackaged all of its products in September, and has reformulated scrubs and lotions to include new fragrances in line with today’s trends. TV and print advertisements for the new Mineral Therapy line as well as new apricot face products support the rebranding initiative.

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