Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue April 2015
 •  Coty Names New CEO  •  OPI To Debut ColorPaints  •  Sales Jump 14% at CCA Industries  •  ISSA Revamps Clean Standard  •  Unilever Kicks Off Q1 With Gains
Print

St. Ives



Published November 3, 2006
Related Searches: brand men advertise fragrance
Post a comment
● St. Ives. underwent a makeover when it introduced its Mineral Therapy line of body wash and moisturizer last month. The company redesigned and repackaged all of its products in September, and has reformulated scrubs and lotions to include new fragrances in line with today’s trends. TV and print advertisements for the new Mineral Therapy line as well as new apricot face products support the rebranding initiative.



blog comments powered by Disqus