In BuzzBack Market Research’s Teen 101: Exploring Teen Lifestyles & Nutrition study, the company provided a look into teen’s behaviors and attitudes on topics including health, appearance and weight. When asked to rate importance of certain personal characteristics, how teens smell came in first, with 75% of respondents rating it as the most important. Interestingly, smell beat out overall appearance, which 67% rated as most important, and 66% rated fresh breath as the third most important personal characteristic.
When asked to describe a must-have personal care product, one in five teens mentioned a hair care product, such as shampoo, conditioner or styling aid, and 13% said a specific hair care tool, such as a brush or comb was their must-have. One