Breaking News

Americans

December 5, 2006

● The average U.S. household takes one less shopping trip per month today versus five years ago, creating a big concern for both retailers and manufacturers. The latest Times & Trends report, Shopping Trip Missions: A New Avenue for Growth, from Information Resources, Inc. (IRI), reveals that trip missions have a dramatic impact on where consumers shop, the path they take through the store, price and promotional sensitivity and what they ultimately buy.
The average number of shopping trips to all outlets has decreased from about 15 trips a month in 2001 to 14 trips a month today. Protecting and growing the share of consumer trips for retailers and share of category sales for manufacturers now requires new approaches to marketing and merchandising based on an enhanced understanding of how consumers shop, be they quick trips, special purpose, fill in or pantry stocking.
For example the IRI survey showed that about one quarter of drug store quick trips were for the main purpose of picking up a prescription, with a similar percentage being for the main purpose of picking up over-the-counter healthcare products. Given that nearly half of drug stores sales are from quick trips, drug stores must continually develop innovative store layouts, merchandising practices and advertising, as competition for quick trips will intensify. More info: http://us.infores.com.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017