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Published December 5, 2006
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Aveeno is entering the antiaging market next year with the February launch of Positively Ageless, a line of products that use the active benefits of shiitake mushrooms, said to enhance skin’s vitality and slow the aging process. Products in the line include a serum, night cream, daily SPF 30 moisturizer and daily exfoliating cleanser ranging in price from $7.99 to $19.99.

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