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Baxter

December 5, 2006

Male grooming brand Baxter cleaned up its look this fall. The November relaunch is complete with new packaging and two new products. The new blue and white packaging and cylindrical soft touch bottles are a far cry from the brand’s previous translucent tubes and flask-shaped bottles. The two new products are a mojito flavored lip balm and hair styling clay, which brings the Baxter product tally to 19 items. As the new look is rolled out, the company plans to focus on increasing global distribution 30 to 40%.

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