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Milani

December 5, 2006

Multicultural cosmetics brand Milani is revamping its image for 2007 with new products, its first print ad campaign and a piece of the mineral pie with the 2007 launch of Milani Minerals. The company scheduled a $500,000 print ad campaign in consumer magazines for the first half of the year and some of the new products that will be launched include Sunset Duos blush and bronzer, Glimmer Strips and the Milani Minerals sub brand. Milani is currently available in CVS, Walgreens, Target and Kmart and company executives have plans to increase its distribution by 10%.

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