VVF LTD., a leading Indian manufacturer of soaps, oleochemicals, personal and home care products, has signed an agreement to acquire Colgate’s Kansas City manufacturing facility. The acquistion, expected to close before the end of the year, provides VVF with manufacturing capability for its full line of packaged cleaning products in a key targeted growth market for the company, according to VVF.
The new facility will also comprise the North American headquarters for the company.
VVF will use the plant to service existing brand-name contract manufacturing customers with whom it has business in Asia, Europe and the Middle East. The company will also use the new facility to expand its business in the hospitality market, serving major hotel chains with soaps, shampoos and related products. VVF’s private label business with supermarket, mass merchandise and drugstore chains, will be extended to the U.S. market using the Kansas City plant.
The plant’s capacity is sufficient enough to enable VVF to achieve the market share and leadership in the U.S. that it currently enjoys in the Southeast Asian market for the same products manufactured. More info: www.vvfltd.com.