Sun protection is now made simple with Freeze 24-7 Ice Shield, a cleanser that deposits an SPF 15 sunscreen on skin just from normal cleansing. Encapsulation technology from Aquea allows Ice Shield to bind sunscreen to skin while a mild cleansing solution washes away dirt and impurities. The formula rinses clean without leaving a sticky residue or greasiness of traditional sunscreens behind. A 4.2oz. tube retails for $48.