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Aussie Gets a New Look

January 10, 2007

Aussie gets a new look for the new year with repackaging and reformulations for its collections, available this month. After research showed that Aussie customers were loyal, albeit to one product, the company wanted to tout the benefits of a complete collection and will launch four new lines. Sun Touched Shine, Catch the Wave, Hair Insurance and Sydney Smooth are available at several food, drug and mass stores, including Wal-Mart, Target, Kmart, CVS, Walgreens and Eckerd.
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    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

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    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

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    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
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