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Aussie Gets a New Look

Published January 10, 2007
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Aussie gets a new look for the new year with repackaging and reformulations for its collections, available this month. After research showed that Aussie customers were loyal, albeit to one product, the company wanted to tout the benefits of a complete collection and will launch four new lines. Sun Touched Shine, Catch the Wave, Hair Insurance and Sydney Smooth are available at several food, drug and mass stores, including Wal-Mart, Target, Kmart, CVS, Walgreens and Eckerd.

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