Breaking News

Aussie Gets a New Look

January 10, 2007

Aussie gets a new look for the new year with repackaging and reformulations for its collections, available this month. After research showed that Aussie customers were loyal, albeit to one product, the company wanted to tout the benefits of a complete collection and will launch four new lines. Sun Touched Shine, Catch the Wave, Hair Insurance and Sydney Smooth are available at several food, drug and mass stores, including Wal-Mart, Target, Kmart, CVS, Walgreens and Eckerd.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level