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Banana Republic entered into the Bath and Body and Home Fragrance Market



Published January 10, 2007
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Retailer Banana Republic entered into the bath and body and home fragrance market with the September launch of its bath and body collection and November launch of home fragrance collection. Five scents––three for women, one unisex and one for men––make up the bath and body line, which include products such as body lotion, body wash, body butter and body oil. The men’s line also features shave cream and aftershave gel.

Banana Republic’s home fragrance collection is made up of six scented candles, one of which is dedicated to holiday. The scents include: Spring Party, Sunday Brunch, Fireside Lounge, Tea Leaves, Chilled Sangria and holiday favorite, Winter. Each candle retails for $24. More info: www.bananarepublic.com.


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