PARIS: A year ago, In-Cosmetics launched In-Focus, which organizers say serves as a think tank for attendees to source the latest marketing concepts and technical innovations regarding a specific subject. In 2006, the In-Focus topic was Amazonia. This year, organizers went for something a bit racier, an exploration of sexual desires and sex appeal within the beauty industry.
This year’s theme, In-Focus Aphrodisia, will engage the five senses using fragrances colors and textures in ways that promote sexual arousal and the recent trend of porno-chic. In its second installment, In-Focus will welcome more than 15 laboratories and exhibitors at In-Cosmetics and will explore the history and future of cosmetics in relation to beauty, seduction and eroticism. The goal is to reinvent the erotic nature of cosmetics and reaffirm their function beyond the pursuit of well-being and health.