Men’s Prestige Skin Care Growth Outpaces Women’s
Sales of men’s prestige skin care products rose 3% in the first half of 2006 and reached $32 million. The category continues to grow at a time when women’s prestige skin care sales are flat for 2006. Both the face and body segments posted growth for the first six months of this year, the face segment was up 5% and the body segment was up 22% versus the same time last year. Men’s moisturizers and treatment shaves represent 51% of total men’s prestige skin care sales. These two sub-segments combined had a total of $16.3 million in sales for the first half of 2006. Facial exfoliators ranked third among men’s sub-segments with $3.7 million in sales. Facial cleansers ranked fourth with double-digit growth of 14% in the first six months of the year and sales totaled $3.4 million. According to the prestige fragrance industry data from 2005, women’s fragrances make up 67% of the market or $2 billion and men’s make up 33% or close to $1 billion. “Based on the size of the men’s prestige fragrance industry, we believe mens skin care also has the potential to be a billion dollar industry, but it’s hovering around the $70 million mark,” said Ms. Grant. “The most successful marketing for men when we look at fragrances, for example, is not about looking better and feeling younger, it’s about being relevant to their lifestyle and the old adage of impressing the ladies.” More info: www.npd.com.
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