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Shiseido is Starting the New Year Off With a Bang



Published January 10, 2007
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Shiseido is starting the new year off with a bang with the reformulation of The Skincare line. Debuting in March, the range will incorporate the latest technologies available according to Shiseido. The Skincare is currently a 28 SKU line, but seven products will be discontinued with eight new ones to be added. Yuzu seed extract, extracted from Asian citrus fruit and said to help skin product its own hyaluronic acid, will be a key ingredient in the newly reformulated line.

Shiseido will also add Benefiance Full Correction lip treatment, which includes a retinol derivative to minimize wrinkles, marine collagen to plump lips and hespiridin to minimize the appearance of dullness, in February. The company also plans to jumpstart its sales in the Spring with the addition of a host of new eye and lip products and a new blush, Accentuating powder blush, available in six shades for $28.


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