Breaking News

Young Women Stake Claim in Fragrance Market

January 10, 2007

Young women are the heaviest fragrance users, according to a recent survey by NPD Group. However while young women are more likely to wear fragrance, their purchases lag behind other groups. According to NPD’s annual Women’s Fragrance Track study, although women 18 to 24 years old used more fragrance than older women in the past year, less than 60% of them purchased a fragrance. In contrast, 63% of women 25- to 34-years old, 62% of women 35- to 44-years old and 64% of women 45- to 54-years old purchased women’s fragrance products within the past year. When young women do purchase scents, they’re often looking to specialty stores, mass merchants and drug stores for their fragrance needs according to NPD, however their fragrance spending at department stores has remained stable.

“This age group is also more likely to purchase celebrity brands and newer designer brands,” noted Ms. Grant. “Understanding these young women––who they are, what they want and how to message this to them––will be the key to future growth. Whoever gets their attention wins.” More info: www.npd.com.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.