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Freeze 24-7 To Take Aim At the Duty-Free Market

Published February 16, 2007
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ASIA: Freeze 24-7, known for bringing advanced technologies to the anti-aging category, is cultivating new opportunities among international prestige retailers and travel/duty-free in the global marketplace.

While 2004 marked the introduction of Freeze 24-7 into the international marketplace, by the year’s end the products were sold in more than 150 stores. Due to increasing demand, distribution continued to grow rapidly outside the U.S., expanding to more than 2,000 doors in 2005, then to 2,700 doors in 25 markets by the end of 2006.

Freeze 24-7 products will be found in regions including the Far East and China, Southeast Asia, the Middle East, Eastern Europe, Continental Europe, the UK, Scandinavia and all of Latin and South America.

Distribution across the globe is focused on prestige/upper-end retail stores, either perfumery or apothecary in nature. Among the well-known international retailers stocking Freeze are Space NK, Marionnaud, Sephora, Douglas, Corte Ingles, Boyner, Faces, Saks Fifth Avenue, Bon Marche, Palacio de Hierro, Holt Renfrew and The Hudson Bay Company.

The brand’s international presence has generated growing demand in the worldwide travel retail and duty-free channel. Already thriving in select local duty-free stores and international airlines, Freeze 24-7 will now also be available at a growing number of duty-free counters across each hemisphere and will enter a new channel of distribution on cruise ships.

The brand is currently expanding throughout the U.S. Virgin Islands (St. Maarten, St. Croix, St. Thomas), the Caribbean (Barbados, Trinidad, Honduras, Bermuda), aboard 20 Starboard cruise ships, along the Canadian border, Northwest Airlines In-flight Duty Free program on its transpacific and transatlantic routes, as well as at Newark Airport duty-free shops.

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