Jean Paul Gaultier’s new fragrance, Fleur du Male, due out this spring, is breaking the conventional male code of fragrance. Fleur du Male features white, orange blossom flowers instead of the typically used geranium and lavender and all-white packaging replaces the black packaging staple. A 125ml. eau de toilette spray will retail for $91, the 75ml. size for $67, the 40ml. limited edition eau de toilette spray for $51 and a stick deodorant for $29.