Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  Palmers Casts Hewitt for Fall Campaign  •  UPDATE: P&G Sells Frédéric Fekkai  •  Novex Expands With Curls Collection  •  Net-A-Porter Picks Up Goldfaden MD  •  Spectrum Buys Armor All
Print

Male Spending And Organic Products Are Set to Grow in 2007



Published February 16, 2007
Related Searches: organic men personal retail
Post a comment
WSL Strategic Retail wrapped up 2006 consumer shopping patterns in its How America Shops report and uncovered a few key trends that can help shoppers keep shopping. WSL found that the number of shopping trips isn’t increasing, therefore retailers must persuade shoppers to add more to their baskets. Since one-quarter of shoppers look for information outside the store before they buy, retailers need to take advantage of info sites. Also, male spending is on the rise, with men spending more heavily than ever before on Black Friday in 2006. Creative presentation at the point-of-purchase, on the website and in-store sampling will be more important than ever to help drive sales.

Exclusive retailer brands will be on the rise in 2007 and shoppers are beginning to take notice of beauty and personal care retail brands. Also, many shoppers want to live more healthily today and 47% of shoppers have purchased an organic product in the last year and with 27% claiming they are buying more, the organic market is worth delving into. However, 36% of shoppers don’t trust that an organic product is really organic, and 29% don’t think they are worth the price. More info: www.wslstrategicretail.com.


blog comments powered by Disqus