WSL Strategic Retail wrapped up 2006 consumer shopping patterns in its How America Shops report and uncovered a few key trends that can help shoppers keep shopping. WSL found that the number of shopping trips isn’t increasing, therefore retailers must persuade shoppers to add more to their baskets. Since one-quarter of shoppers look for information outside the store before they buy, retailers need to take advantage of info sites. Also, male spending is on the rise, with men spending more heavily than ever before on Black Friday in 2006. Creative presentation at the point-of-purchase, on the website and in-store sampling will be more important than ever to help drive sales.
Exclusive retailer brands will be on the rise in 2007 and shoppers are beginning to take notice of beauty and personal care retail brands. Also, many shoppers want to live more healthily today and 47% of shoppers have purchased an organic product in the last year and with 27% claiming they are buying more, the organic market is worth delving into. However, 36% of shoppers don’t trust that an organic product is really organic, and 29% don’t think they are worth the price. More info: www.wslstrategicretail.com.