Breaking News

Manufacturers Add Life To Hair Care Market

February 16, 2007

Last year was a busy one for new product launches in the U.S. hair care market, according to analysts at Euromonitor International, as manufacturers sought to drive growth in an increasingly mature market. This strategy seems to be working, with Euromonitor International forecasting value growth of 2% for the U.S. hair care market in 2006, a significant improvement on 2005, when the market declined by 0.6%. Men represent one specific consumer segment that had fallen under the spotlight of hair care players last year, as manufacturers follow the trend for segmenting products by gender. While women have been the focus for hair care products, manufacturers are now seeing the potential profit in providing for men. In particular, a large number of products have been launched for ethnic men, with different hair issues and desired results.

Ethnic hair care is also becoming increasingly segmented in general, with the launch of products for African-American, Hispanic, Asian-American and mixed-race hair types all coming to market in 2006. Conditioners are currently showing the most promise in this sector, and according to Euromonitor’s Diana Dodson, conditioners should be a target for hair care companies as they are proving to be a particularly fertile source for new product development and sales are forecasted to grow 14% by 2010. More info: www.euromonitor.com.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.