Breaking News

Mintel and IRI Launch Product Development Tool

February 16, 2007

Market researcher Mintel has collaborated with Information Resources, Inc. (IRI) to launch a unique tool that is positioned to reduce the cost of new product development, according to the companies. Mintel’s GNPD IRIS, a product that works in conjunction with the Mintel Global New Products Database (GNPD) to allow CPG companies to monitor the sales successes and failures of new products and established brands. GNPD IRIS has the potential to ultimately reduce development costs by up to 80%, according to Mintel.

GNPD IRIS will help companies identify emerging trends and make smart choices in product innovation by monitoring the successes and failures of their competitors. By looking at the sales of products with similar features GNPD IRIS will help companies establish realistic benchmarks about the sales potential of their new product ideas before committing to the next stage of development.

GNPD IRIS integrates the existing Mintel GNPD tool with IRI InfoScan, a scanner-based tracking service that processes point-of-sale data from stores on a weekly basis across seven countries. Data is provided for major channels of distribution in France, Germany, Italy, Netherlands, Spain, the UK and the U.S. GNPD IRIS is an extension of GNPD and subscriptions are available from Mintel. More info: www.mintel.com.
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.