GNPD IRIS will help companies identify emerging trends and make smart choices in product innovation by monitoring the successes and failures of their competitors. By looking at the sales of products with similar features GNPD IRIS will help companies establish realistic benchmarks about the sales potential of their new product ideas before committing to the next stage of development.
GNPD IRIS integrates the existing Mintel GNPD tool with IRI InfoScan, a scanner-based tracking service that processes point-of-sale data from stores on a weekly basis across seven countries. Data is provided for major channels of distribution in France, Germany, Italy, Netherlands, Spain, the UK and the U.S. GNPD IRIS is an extension of GNPD and subscriptions are available from Mintel. More info: www.mintel.com.