PureOlogy walked the red carpet once again at the 15th annual Women in Entertainment Power 100 Breakfast, held in December in the Crystal Ballroom of the Beverly Hills Hotel. At this year’s Women In Entertainment event, PureOlogy donated 700 bottles of HydraCure, a value of $31,500. Jim and Cheryl Markham, founders of PureOlogy Serious Colour Care, attended the event, which was sponsored by Ford and presented by The Hollywood Reporter and Lifetime. The event celebrates the year’s 100 most powerful, talented and recognized women in the entertainment industry. More info: www.pureology.com.