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Shiseido Expects Top Position In Japanese Hair Care Market



Published February 16, 2007
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JAPAN: Shiseido is expected to become the top manufacturer in the hair care market in Japan for 2006. Based on point-of-sale data, Shiseido controlled 22.9% of the hair care market in the January-November period. Shiseido launched the Tsubaki series to strengthen its presence in the hair care market by spending approximately $41.5 million.


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