Shiseido Expects Top Position In Japanese Hair Care Market
February 16, 2007
JAPAN: Shiseido is expected to become the top manufacturer in the hair care market in Japan for 2006. Based on point-of-sale data, Shiseido controlled 22.9% of the hair care market in the January-November period. Shiseido launched the Tsubaki series to strengthen its presence in the hair care market by spending approximately $41.5 million.