Pout was founded in 2001 by three friends with a mission to create a fun, inspiring and accessible British makeup brand. Pout has international distribution with a product portfolio that includes a complete line of packaged makeup, cosmetic accessories and tools, as well as Sexy Sunwear sun care products. It is sold in more than 450 department stores and boutiques throughout the world, including the Harvey Nichols Group, House of Fraser, Sephora, Henri Bendel, Holt Renfrew, Victoria’s Secret, as well as the Pout Covent Garden flagship store.
Following the transaction, Chrysallis, a portfolio company of Catterton Partners, will manage Pout’s operations, product development, manufacturing, distribution and marketing communications. Pout’s founders will continue to be instrumental in the overall vision particularly the creative elements of Pout’s brand image, in conjunction with the Chrysallis team. Chrysallis will provide Pout with the financial and operational resources to extend the company’s reach to an even greater number of customers and new product categories. Additional terms of the transaction were not disclosed.