Breaking News

The NPD Group Reveals Ethnicity’s Impact on the Beauty Industry

March 6, 2007

According to a new report from The NPD Group, all women of color do not behave similarly when it comes to buying beauty products––with category usage and brand preferences varying widely across ethnic groups.

Overall, African American women are less likely than Caucasian women or other women of color to use either makeup or skin care products. Thirty-three percent of African American women told NPD they don’t currently use makeup and one in four reported that she doesn’t use any type of skin care product. They’re also less likely to use shaving products, but are more likely than any other ethnic group to use fragrances or bath products.

By comparison, Hispanic women are the most likely to report using makeup (relative to other ethnic groups) and are more likely than their Caucasian and African American counterparts to report using skin care products. With the projected increase in the Hispanic population during the next decades, this could bode well for makeup manufacturers.

When it comes to Asian women, nine in 10 have reported use of skin care products––more than any other ethnic group, but they are least likely to use fragrance or scented body care products. More info: www.npd.com.
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.