Breaking News

Younger Consumers at Forefront of Air Freshener Boom

March 6, 2007

Younger customers are at the forefront of the boom in air fresheners, which have grown up since the first Airwick and Glade sprays hit the shelves two generations ago. “The teenager today is purchasing what prior generations have looked to buy when they became young career professionals,” said Marshal Cohen, chief industry analyst at the NPD Group, a retail research company. “Younger consumers are much older today, in terms of what they’re buying.”

About a third of teenagers with scented air in their rooms buy the fresheners themselves, a third ask their parents to buy them and the other third said their parents put the freshener in, according to a survey by Weekly Reader Research, a research firm in Stamford, CT., that specializes in teenagers.

More than 1,000 new fresheners hit the market last year, exceeding the number for 2005 and 2004 combined, according to the Productscan Online service of Datamonitor. About 40% of people who buy air products started buying them in the past six years, according to a recent survey by MarketTools.
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization