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Blondes and Brunettes Get A Boost From Sunsilk

April 11, 2007

Sunsilk gets to the root of a girl’s true color with the introduction of the new Blonde Bombshell and Beyond Brunette Collections. The new lineup includes a shampoo and conditioner designed to preserve hair color and Color Boost, which provides subtle color enhancement for both all-over colorers and highlighters. The Sunsilk Color Boost’s gentle colorants add subtle, yet noticeable brightness that gradually washes out in about four shampoos. The Color Boosts are the first at mass market to feature cationic dyes that actually bind to the hair cuticle––the same type of dye is used in many salon retail brands, according to Sunsilk. Color Boost also conditions to help make hair healthier and more manageable.

Blonde Bombshell and Beyond Brunette shampoo and conditioner nourish the hair and help protect color, while the shampoo’s patented silicone deposition technology helps lock in color by coating and protecting the hair fiber.

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