Breaking News

Blondes and Brunettes Get A Boost From Sunsilk

April 11, 2007

Sunsilk gets to the root of a girl’s true color with the introduction of the new Blonde Bombshell and Beyond Brunette Collections. The new lineup includes a shampoo and conditioner designed to preserve hair color and Color Boost, which provides subtle color enhancement for both all-over colorers and highlighters. The Sunsilk Color Boost’s gentle colorants add subtle, yet noticeable brightness that gradually washes out in about four shampoos. The Color Boosts are the first at mass market to feature cationic dyes that actually bind to the hair cuticle––the same type of dye is used in many salon retail brands, according to Sunsilk. Color Boost also conditions to help make hair healthier and more manageable.

Blonde Bombshell and Beyond Brunette shampoo and conditioner nourish the hair and help protect color, while the shampoo’s patented silicone deposition technology helps lock in color by coating and protecting the hair fiber.

More info: www.unileverusa.com.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.