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Britain’s Boots Launches Nationwide in Target

Published April 11, 2007
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GREAT BRITAIN: Boots, the U.K. health and beauty expert, has expanded its presence in North America by going nationwide in Target stores. Boots is now available in more than 1,500 Target stores. Boots first entered the U.S. in 2004 in select Target stores. The launch includes five proprietary ranges: No. 7—Britain’s best-selling cosmetic and skin care brand; Botanics cosmetics skin, bath and body care, created using plant extracts and developed in conjunction with the Royal Botanical Gardens at Kew, London; Time Dimensions anti-aging skin care system, created by Boots skin care specialists; Mediterranean bath and body care, containing wholesome, organic ingredients including almond and olive oils, citrus fruits and fragrant herbs and Feel the Difference, a range of supplements and vitamins to cleanse, purify and revive your body and skin.

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