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Cosmoprof North America

April 11, 2007

Cosmoprof North America unveils its newest initiative, Discover Beauty, at Cosmoprof North America to be held July 15-17, 2007 at Mandalay Bay Convention Center, Las Vegas NV. The program is designed to assist emerging brands find the proper market, while spotlighting the newest trends for retail buyers.

Cosmoprof North America has become the playground where beauty buyers go to discover new beauty products. Additionally, through the presence of Cosmoprof shows worldwide, specialists can immediately spotlight newly emerging unique brands. Prominently located on the show floor in Pavilion A, the Discover Beauty Lounge will display the selected brands in a sophisticated and modern environment. Brands launched by entrepreneurs new to market often find it difficult to scout and obtain face time with buyers. Participation in Discover Beauty allows them to assess market potential and meet with several buyers while at same time obtain feedback and possibly new distribution.

To qualify for Discover Beauty, candidates must be either a new company or an existing company not yet distributed in the U.S. market, introducing a new niche product or collection. Discover Beauty is open to a limited number of pre-selected exhibitors. Participating companies must feature unique, innovative products for retail distribution channels.

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